As a media company, we are focused on creating and publishing original Internet-based content, products, and services using new media creation and delivery tools. We're continually experimenting with the new-media paradigms
to learn how they are reshaping the face of media. To that end, we have created several experimental videopodcast serials to help us better understand the allure, reach, and efficacy of this current hot, new media tool.
It is important to note that our goal when creating these videopodcast serials was to use the same level of technology that most podcasters currently use. This meant spending almost no time on production and
postproduction QA/QC. Why? Becuase most video podcasters use a simple camera (often a webcamera) and only have basic production and postproduction skills. We wanted to see how the general Interenet public would
receive our videopodcasts if using the same tools.
The results have been amazing. With almost no money or time spent on promoting our vodcasts, our cheaply-produced scifi vodcast, The Adventures of Thomas Brin, has been downloaded over 1.5 million times (as of Feb. 2007)! It has
become so popular that many fans have requested that we continue the story. So, we have decided to continue the experiment, this time uping the production values to see what effect that will have on market penetration and acceptance.
Starting with Episode 3, more attention was spent on production QA/QC and more effort was put into post-production quality. Episode 3 is finished and live. So you can view it, compare it to the first two episodes,
and decide for yourself if we've succeeded in boosting the overall quality. Episode 4 was shot at the same time as Episode 3 and is currently in post production with an estimated release time of fall 2007.
How will our redoubled efforts at improving the overall production QA/QC turn out? We'll let you know. Either way, the cast and crew have had a fun time producing this innovative video podcast!
Our foray into vodcasting continues to provide us with essential market intelligence that will allow us to better create and promote B2B and B2C products and services. Below is a list of our current experimental media
properties. Click the image to visit that vodcast's website.
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