Saturday, February 11, 2006: SayreMedia launches its new corporate website designed to showcase our innovative, Internet-based media properties and provide more detail about our new media vision. As traditional media companies face shrinking viewership and declining advertising revenue, we are ramping up our production efforts to take advantage of the new media market opportunities created by the advent of audio and video podcasting. Continue Reading

The media marketplace is in the middle of an unprecedented paradigm shift. New Internet-based media companies are successfully leveraging innovative content creation and delivery tools to challenge traditional media outlets for viewership and advertising revenue.

The tight control that traditional media used to have over what got produced and what got viewed is unravelling. The gate is unlocked and now anyone with access to a computer and the Internet can create and deliver decent-quality content. The result: traditional media companies are losing market share and advertising revenue to non-traditional media players. Media is becoming unbundled from the closely-packaged offerings of the past, allowing users to take their media with them and watch what they want when they want. Continue Reading