SayreMedia - About

SayreMedia is a content facilitation company, focused on harnessing the power of newly-created social media and collaboration tools to develop and deploy dynamic and unique platforms that let users create, control, and sell content.

Whereas much of our past efforts concentrated on leveraging Internet-based media tools to create and deliver rich user experiences through video and audio podcasts, eBooks, and blogs, we’ve recently shifted or primary focus away from content production and publishing. Our process of periodically reevaluating opportunities led us to adapt our business model and evolve our approach.

Our pioneering Publishing 2.0 venture BinaryBooks.com is our current focus. BinaryBooks.com will redefine the concept of book publishing and sales in the Web 2.0 / Web 3.0 Internet age. There have been 570 years of technological innovation since Gutenberg first experimented with moveable-type printing in 1439. BinaryBooks.com is the start of the next major revolution in the book publishing industry.

Look for this service to Beta launch in September 2009.

Our journey has just begun. Come join us on the adventure of reshaping the face of publishing and media.

	Jeff and April Sayre are naturalists, entrepreneurs, and new media visionaries. They both have strong backgrounds in biology and business management, as well as extensive experience in writing, publishing, and video production. Together they authored a book on North American hummingbirds released by NorthWord Press in 1996. They also co-wrote the award-winning children's picture book One is a Snail, Ten is a Crab. It was honored as an American Library Association's 2004 Notable Children's Book and it received the Center for Children's Books 2003 Blue ribbon award for non-fiction. In the late 80's and early 90's they produced nature and science videos and were on-camera hosts for a proposed pilot television series on birdwatching for a well-know cable TV network.
They have traveled extensively throughout the world studying, photographing, and videoing animals and natural events. They have spent countless hours in remote locations capturing sound recordings of some of the rarest animals on Earth. Some of their adventures include Madagascar, the Galapagos Islands, Panama (7 times), Amazonian Peru, and the cloud forests of Ecuador and Costa Rica. In 2002, the Sayres founded Sayre Nature Adventures, LLC, a natural-history adventure travel company that offered tours during the few weeks of vacation that Jeff took from his ecological consulting company each year. They led clients on nature adventure tours of the rainforests of Central America. Clients taking their tours were very impressed with the Sayres' professionalism, attention to detail, and expertise.
"How was the tour? Ten out of ten! Jeff and April were superb." - Gretchen Woelfle, Los Angeles, CA "This is the best trip I've ever taken!" - Joyce Gray, Ft. Wayne, IN
In 2005, after months of strategic planning and visioning, they decided to suspend tour operations and realign the company's mission to leverage Jeff's business acumen and April's creative prowess. They saw an opportunity to create a new media company. Jeff transitioned from his partnership at a leading ecological consulting firm to focus his fulltime efforts on building and growing SayreMedia. Jeff and April are also the founders of the Children's Media Professionals' Forum, an online community where librarians, booksellers, authors, illustrators, agents, educational consultants, publishing industry professionals, and television producers have targeted, professional, friendly discussions of ideas, problems, and solutions for creating, packaging, and marketing children's content.

Before transitioning to SayreMedia as its full-time CEO, Jeff Sayre was a Director and partner at the 120-person firm of JFNew--one of the leading natural resources and ecological consulting firms in the United States. Over his six year tenure at JFNew, he was charged with turning around a failing division of the company that had never turned a profit. In less than three years, he transformed the division into the most profitable division in the company (both by margin and dollars). From there, he worked with his team to turn the JFNew Nursery brand of products and services into the most respected, successful brand in the region. When Jeff left JFNew in the summer of 2005, the JFNew Nursery brand was the highest-revenue-grossing, most profitable, best-marketed suite of products and services within the Great Lakes native plant agriculture industry. The team he built is still going strong and the JFNew Nursery brand is still on top.

While at JFNew, he was instrumental in instituting yearly strategic planning and budgeting at the company, co-writing the corporation's strategic plan each year and co-managing its implementation. He helped grow the corporation's overall revenue by more than 260% and its employee base by 225%.

Jeff is a dynamic, innovative, results-oriented, performance-driven leader with proven abilities in crisis resolution, turnaround management, strategic planning and implementation, team building and mentoring, sales and marketing consulting, media communication, operations management, budgeting and fiscal management, mergers and acquisition planning, and proactive communication. His entrepreneurial spirit, clarity of vision, and ability to build successful, motivated teams gives SayreMedia the necessary tools to seek out market opportunities and take measured risks to help further the company's vision.

Jeff has extensive experience in most aspects of video production and experience in programming custom, relational database applications for networked environments. Before joining JFNew, he was President of a custom applications programming company based in the midwest. There, he worked with Fortune 500 companies to leverage the emerging power of PC-based database networks.

He graduated with honors from the University of Notre Dame, receiving two degrees: a Bachelor of Science degree in microbiology in 1986 and a Masters of Business Administration (MBA) degree with concentrations in marketing and management information systems in 1988.

Jeff currently serves as one of the National Academy of Television Arts & Sciences' Blue Ribbon Judges for the Daytime Entertainment Broadband Emmy Awards and is a Charter member of NATAS's newly formed peer group the National Academy of Media Arts & Sciences.

April Pulley Sayre is an award-winning author of over 55 natural history books for children and adults. Her read-aloud books, known for their lyricism and scientific precision, have been translated into French, Dutch, Japanese, and Korean. She is best known for pioneering literary ways to immerse young readers in natural events via creative storytelling and unusual perspectives.

April’s books have received high honors. Dig, Wait, Listen: A Desert Toad's Tale received a Riverbank Review Children’s Book of Distinction, ALA Best of Editor’s Choice, and starred reviews. If You Should Hear a Honey Guide received the John Burroughs Award and was chosen as a notable book by the Smithsonian. Home at Last: A Song of Migration and Trout, Trout, Trout: A Fish Chant were on the prestigious science read-aloud lists created by experts Terrence Young and Coleen Salley. Sayre writes in-depth about scientists in books such as Secrets of Sound: Studying the Calls of Whales, Elephants, and Birds, a starred review/ALA Editor’s choice book which was included in a list of the all-time best children’s books about the scientific process.

One of April's most recent non-fiction picture books, Stars Beneath Your Bed: The Surprising Story of Dust, received some very exciting news. It was awarded the 2006 AAAS/Subaru Science Books & Films Prize for Excellence in Science Books.

The AAAS/Subaru Science Books & Films Prize celebrates outstanding science writing and illustration for children and young adults. AAAS and Subaru co-sponsor these prizes to promote science literacy by drawing attention to the importance of good science writing and illustration. The American Association for the Advancement of Science (AAAS) is the world’s largest general scientific society.

April is an expert speaker in the fields of writing, new media, science education, children’s literature, rain forests, and wildlife gardening. Known for her playful love of the writing process, each year she speaks to over 10,000 students nationwide, introducing them to the writing process, the joy of words, and wacky things scientists do to find, follow, and study animals.

April is a member of the Phi Beta Kappa Society, having graduated from Duke University with a Bachelor of Arts in Biology in 1987. Before becoming a freelance author in 1991, she worked for the National Wildlife Federation and National Geographic Society. In 2000, April graduated with a Masters in Fine Arts (MFA) in Creative Writing from Vermont College.

To learn more about April's amazing work, visit her website.

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